Advertising Age Article Abstract
Can Dr Pepper's Mid-Cal Soda Score a 10 With Men?
With 'Testosterone Zones,' Muscled Commando, Brand Looks to Avoid Earlier Marketing Missteps by Pepsi Max, Coke Zero
Dr Pepper Ten, a reduced-calorie soda, is unapologetically targeting men, a bold move in a category that has had its fair share of marketing missteps. Coke Zero and Pepsi Max, both billed as full-flavored sodas with zero calories, had difficulty nailing down the right message for a diet product that's meant to appeal to men. ...