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Advertising Age Article Abstract

Cheat Sheet: Facts and Figures Behind the Faces in Those Car Insurance Ads

What's Behind the Latest Spots and What Might Be Coming Next?

By: E.J. Schultz
Published: February 21, 2011

Flo, Mayhem ... "The World's Greatest Spokesperson"? Can't remember which car insurer those characters pitch for, or which insurer has the catchy (or grating) jingle or tagline? Want to know which is the biggest ad spender? This breakdown of the marketing that props up the nation's top nine insurers will clear things up. ...

Full Article Word count: 1505

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