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Advertising Age Article Abstract

In the Insurance Ad War, Consumers Ask: Who's Who?

Study Respondents Find Difficulty Matching Spots With Providers

By: Judann Pollack
Published: February 21, 2011

According to a Lightspeed Research study for Advertising Age, 93% of consumers recognize a description of Geico's advertising, well above the No. 2 most-recognized ad, Progressive, with 82%. Better yet, 98% were able to link the ad description to Geico. ...

Full Article Word count: 558

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