Advertising Age Article Abstract
In the Insurance Ad War, Consumers Ask: Who's Who?
Study Respondents Find Difficulty Matching Spots With Providers
According to a Lightspeed Research study for Advertising Age, 93% of consumers recognize a description of Geico's advertising, well above the No. 2 most-recognized ad, Progressive, with 82%. Better yet, 98% were able to link the ad description to Geico. ...