Advertising Age Article Abstract
How Chrysler Chief Olivier Francois Is Selling Detroit
'You've Got to Tell Stories That Grab People by the Collar,' Says Risk-Taking CEO
Olivier Francois, 49, on the job at Chrysler for 15 months, is gaining a reputation among his ad agencies, dealers and staff for surprising them and taking the kinds of risks that make them feel more confident than they ever did while owned by German carmaker Daimler or private-equity firm Cerberus Capital. ...