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Advertising Age Article Abstract

How Chrysler Chief Olivier Francois Is Selling Detroit

'You've Got to Tell Stories That Grab People by the Collar,' Says Risk-Taking CEO

By: David Kiley
Published: February 21, 2011

Olivier Francois, 49, on the job at Chrysler for 15 months, is gaining a reputation among his ad agencies, dealers and staff for surprising them and taking the kinds of risks that make them feel more confident than they ever did while owned by German carmaker Daimler or private-equity firm Cerberus Capital. ...

Full Article Word count: 2079

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