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Advertising Age Article Abstract

'Organic' SXSW Blogger Buzz? More Like Marketing Astroturf

Failure to Comply With FTC Rules Could Put Some on Wrong Side of Law

Published: February 24, 2011

The dirty little secret of SXSW in Austin is that a lot of the buzz that has turned the conference into the monster event it is today has been paid for and delivered by the sponsors that glommed on to it once it became a Texas-sized media behemoth. ...

Full Article Word count: 963

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