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Advertising Age Article Abstract

Henkel, TBWA Partner on Cleanup Project in Cairo

TV and Social Media Promote First Effort in Street Where Protesters Marched Last Month

Published: February 24, 2011

After Egypt's ad agencies shut down for two weeks during the turmoil leading up to former President Hosni Mubarak's departure, TBWA Egypt's staffers came back to work full of ideas. For one project, called El Balad Baladna ("This Place Is Our Country"), TBWA is partnering with its household cleaning products client Henkel to help people make Egypt a cleaner and better place. ...

Full Article Word count: 454

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