You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Ford's Farley Explains Single-Message Rationale Behind Global Focus Campaign Consumers' Universal Love of Technology Drove Creative By Jennifer Rooney, Published on February 25, 2011 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.