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Advertising Age Article Abstract

Mashable Breaks From Federated Media, Hires Own Ad Sales Force

Has the Rambunctious Blog Covering Social Media Finally Grown Up?

Published: February 28, 2011

Is Mashable, the rambunctious blog covering all things social, finally grown up? The site, founded by a 19-year-old Pete Cashmore in 2005, has decided it has outgrown Federated Media, the publishing network founded by John Batelle, and is hiring its own sales force starting with Ken Detlet, former VP of sales at Ziff Davis. ...

Full Article Word count: 697

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