You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract This Is Your Brain on Digital: MTV'S 'Skins' Reflects New Media Reality Love or Hate It, the Show Authentically Embodies Sped-up Cycle of Teen Media Consumption Today By Edmund Lee, Published on February 28, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.