You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Google Searches for Success in Local Ads As Geo-targeting Drives Hypergrowth at Facebook, Groupon, Search Giant Supplements Science With Salespeople By Robert D. Hof, Published on March 01, 2011 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.