You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Modernista May Not Be Called Modernista Much Longer Faced With a Smaller Staff, Client Roster, Agency's co-Founder Looks at Possible Reboot of Boston Ad Indie By Rupal Parekh, Published on March 02, 2011 12 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.