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Advertising Age Article Abstract

Looking for Guidance, Pharma Left Waiting

Industry Would Prefer Some Sort of Rulemaking for Social Media, but FDA Delays

Published: March 07, 2011

The FDA has continually delayed the announcement of new advertising guidelines for online and social-media marketing -- despite holding public hearings on the topic more than 15 months ago -- leaving drug makers and health-care agencies alike in no-man's land with a lack of clearly defined principles for internet advertising. ...

Full Article Word count: 730

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