You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Give Back 60 Minutes on Daylight Savings Weekend Boomerang Effect Invites Ad, Media Professionals to Volunteer in 12 City Youth Efforts By L. Maxwell McKissick, Published on March 04, 2011 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.