News

Advertising Age Article Abstract

Nine Things You Can't Do in Advertising if You Want to Stay on Right Side of the Law

Do You Know the Difference Between Puffery and a Bogus Claim? You'd Better

Published: March 07, 2011

When advertisers have a problem with a competitor's claims, they don't have to go to court. They can turn to the National Advertising Division of the Council of Better Business Bureaus. NAD has reviewed advertising claims that were made in product placement (inserted into the dialogue of a TV show or a movie), claims made in YouTube videos, in blog postings and in press releases. So now you know. Here are some prominent cases. ...

Full Article Word count: 1287

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.