Advertising Age Article Abstract
Industry to Begin Enforcing Compliance on Behavioral Advertising Principles
Council of Better Business Bureaus will Start to Monitor and Regulate Online Marketers
Ad Age talked to Eugenie Barton, who is heading up the Council of Better Business Bureaus' department in charge of holding the online ad industry accountable, as well as the council's CEO, Lee Peeler, about how it will evaluate marketers as part of a compliance program. ...