You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Fast Feeders Serve Up Fresh Buzzwords Chains Attempt to Imply 'Health' Without Turning Off Consumers, Upsetting Regulators By Maureen Morrison, Published on March 07, 2011 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.