You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Social Sampling Scores Big for Kleenex as a Million People Share Packs Program Behind Softer Tissues Helps Drive Share Up 1.7 points By Jack Neff, Published on March 08, 2011 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.