You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Keith Weed: Unilever Wants to Work With Fewer Digital Shops, More Closely CMO of Packaged Goods Giant Also Talks Talent, Mobile, Procurement and Old Spice By Rupal Parekh, Published on March 08, 2011 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.