News

Advertising Age Article Abstract

Could a Sprint T-Mobile Merger Mean More Wireless Ad Spending?

New Unit Would Become Strong Third-Place Contender to Verizon, AT&T -- and Would Need a Budget to Keep Pace

Published: March 08, 2011

Move over Walmart: If Sprint buys T-Mobile, wireless will likely dominate the list of most advertised brands in America. And if past telecom merger history is any clue, media companies could see an uptick in ad spending from the new unit. ...

Full Article Word count: 454

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.