Advertising Age Article Abstract
Cap'n Crunch Breathes Easier: Talk of His Demise Untrue
Quaker Oats Says Cereal Icon Is Staying Put Despite Scurrilous Rumors of Mutiny
No, Cap'n Crunch is not retiring, lost at sea or anything like it. He's here to stay, says Quaker Oats, responding to rumors that the PepsiCo unit was doing away with the sugary-cereal icon. ...