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Advertising Age Article Abstract

Cap'n Crunch Breathes Easier: Talk of His Demise Untrue

Quaker Oats Says Cereal Icon Is Staying Put Despite Scurrilous Rumors of Mutiny

By: 3799
Published: March 09, 2011

No, Cap'n Crunch is not retiring, lost at sea or anything like it. He's here to stay, says Quaker Oats, responding to rumors that the PepsiCo unit was doing away with the sugary-cereal icon. ...

Full Article Word count: 452

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