Advertising Age Article Abstract

Chrysler Splits With New Media Strategies Over F-Bomb Tweet

On Company Blog, Automaker Says It's Taking Matter Seriously, Not Being Overly Sensitive

Chrysler will not renew the contract of social-media agency New Media Strategies after a tweet by a staffer on behalf of Chrysler that used the f-word. ...

Full Article Word count: 945

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.