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Advertising Age Article Abstract

Progressive's Flo Thumbs a Ride With Drivers

In 'Game-Changer,' Insurer Offers Device to Monitor Motoring and Reward Good Habits With Discounts

Published: March 14, 2011

Starting this week, Progressive's perky sales clerk Flo will push a new in-car product the company claims will be as transformative for the insurance industry as the iPod was for music. ...

Full Article Word count: 967

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