You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Live From SXSW, the Death of the Social Check-in Most Apps Are Resorting to Bribery to Get Festival-goers to Use Them By David Berkowitz, Published on March 14, 2011 12 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.