You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Honest Tea's Chief on Joining Coke, Future Marketing Budgets and Brand Fidelity Five Questions With Founder and CEO Seth Goldman By Natalie Zmuda, Published on March 14, 2011 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.