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Advertising Age Article Abstract

Proper Social CRM Reaffirms One Upset Consumer's Faith in a Brand

Forget the Nifty Digital Tricks and Marketing Techniques to Turn a Consumer Into an Influencer

By: 4100
Published: March 21, 2011

Brands talk about trying to turn their fans into brand advocates through nifty marketing techniques, games or viral pass-along coupons. But the real way to shape an influencer is exactly how Volvo approached my true-life scenario. ...

Full Article Word count: 697

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