Advertising Age Article Abstract
Proper Social CRM Reaffirms One Upset Consumer's Faith in a Brand
Forget the Nifty Digital Tricks and Marketing Techniques to Turn a Consumer Into an Influencer
Brands talk about trying to turn their fans into brand advocates through nifty marketing techniques, games or viral pass-along coupons. But the real way to shape an influencer is exactly how Volvo approached my true-life scenario. ...