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Advertising Age Article Abstract

Microsoft Splits $1B Media Duties Between Starcom MediaVest, Universal McCann

Incumbent Stays on Roster, While SMG Wins Global Planning, Strategy

Published: March 18, 2011

Microsoft has completed its media-agency review and will split duties on its account between incumbent Universal McCann, which will manage planning and buying outside North America, and Starcom Mediavest, which will be in charge of planning and strategy. ...

Full Article Word count: 474

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