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Advertising Age Article Abstract

Crispin's Breakup With the King Results in $300 Million Whopper Sacrifice

Fast Feeder Looks to Launch Agency Review Without Search Consultant, CMO

Published: March 21, 2011

After six quarters of declining sales, Burger King's new ownership severed the knot with MDC Partners' CP&B, setting the fast feeder up for its next challenges: gain back lost share, strike a cohesive marketing message and retain its post as the No. 2 burger chain. ...

Full Article Word count: 644

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