You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Not to Pitch Your Search-Marketing Firm Resist the Temptation to Misrepresent Your Capabilities or Steal Someone Else's PowerPoint By Kevin Ryan, Published on March 22, 2011 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.