News

Advertising Age Article Abstract

General Motors Social Chief Christopher Barger Jumps to Porter Novelli Digital Shop Voce

Q&A: On Social Media's Maturation, Overemphasis on Fan Counts and Chrysler's Instantly Infamous F-Bomb Tweet

Published: March 24, 2011

Ad Age spoke with Christopher Barger, GM's former director of global social media, about his plans at Voce, social media's maturation, the overemphasis on counting fans and followers, and Chrysler's instantly infamous f-bomb tweet. ...

Full Article Word count: 2107

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.