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Advertising Age Article Abstract

Discover Strikes Social-Media Gold With 'Peggy'

World's Worst Customer-Service Rep Becomes Mr. Popularity -- Could He Become Ad Icon?

Published: March 28, 2011

The ineffectual Peggy answers the phone for "USA Prime Credit" and proceeds to mangle, deflect, ignore and laugh at customer-service questions. But his offbeat prose and quirky incompetence have vaulted him from ad character to social-media and pop-culture phenomenon. ...

Full Article Word count: 641

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