You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract ARF Panel Finds Promise for Neuromarketing, but Also Plenty of Problems Inconsistency Emerges in Test Results, and Some Top Players Won't Participate By Jack Neff, Published on March 24, 2011 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.