You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract MTV Gives Facebook 'Real World' Treatment CEO Mark Zuckerberg Talks About 'Hack-a-thons' and Changing People's Lives For Mini-Documentary By Edmund Lee, Published on March 29, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.