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Advertising Age Article Abstract

Vaseline Men Kicks off NFL-Related Promotion Despite Lockout

Online Game, Ads Linked to Draft

Published: March 30, 2011

Unilever's Vaseline Men is launching an online game on Wednesday linked heavily to the NFL and next month's NFL draft, with no fear the league's labor troubles will keep a selling opportunity from slipping through its fingers. ...

Full Article Word count: 539

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