News

Advertising Age Article Abstract

Publishers Bid to Take Back Control of Online Ad Ecosystem

Agencies Welcome Big Media Companies Such as NBCU, Forbes as They Step Onto Display-Ad Scene

Published: April 04, 2011

It has become an axiom of modern marketing to say that what advertisers want to buy is not media but audiences. So who has the audiences? Publishers do -- and they're stepping up to reclaim their rightful place in the display-advertising value chain. ...

Full Article Word count: 963

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.