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Advertising Age Article Abstract

McDonald's Aims to Turn 'McJob' Image on Its Ear in Recruiting Effort

Fast Feeder Launches Marketing Push to Hire 50,000 Workers While Dispelling Notion It's a Dead-End Employer

Published: April 04, 2011

Hyping what it calls National Hiring Day on April 19, McDonald's today launches an ambitious campaign to recruit a whopping 50,000 people to its already-massive workforce of 600,000. ...

Full Article Word count: 674

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