You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract When Marketing to Millennials, It's Not All About Digital The Hovered-Over Generation Likes to Do the Hovering, Too By Matt Carmichael, Published on April 11, 2011 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.