You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Corona Light Ditches the Beach in New Spot La Comunidad Effort Goes for More Urban Feel as Beer Brand Looks to Stand Apart From Surf-Loving Sibling Extra By E.J. Schultz, Published on April 11, 2011 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.