You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why I Have Begun to Hate the Term 'Social Media' The Phrase Has Become So Undefined It Has Outlived Its Usefulness By Judy Shapiro, Published on April 12, 2011 43 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.