You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Even $1 Million Ads in Oprah Finale Leaves Money on the Table 'The Oprah Winfrey Show' Sendoff Belongs on Prime Time, but You Probably Won't See It There By Brad Adgate, Published on April 12, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.