You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Cigna Takes Marketing Outside, Taps Hill Holliday Interpublic Shop to Handle Consumer, B2B and Media Buying for Health-Care Marketer By Rupal Parekh, Published on April 12, 2011 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.