You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Three Recommendations for Shifting Advertising to the Next Generation Nebulous Data Points and Ad Recall Are not the Answer By Jeff Rosenblum, Published on April 15, 2011 13 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.