You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract New York Times Pay Wall Gets More Than 100,000 Takers in Early Weeks No Word on Impact to Web Traffic or Ad Revenue, but 100,000 New Credit Cards for The Times By Nat Ives, Published on April 21, 2011 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.