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Advertising Age Article Abstract

BMW Marketing Chief Dan Creed Talks Agencies, Consumer Priorities at New York Auto Show

Half a Year Into His New Post, He's Enthusiastic About the Road Ahead

Published: April 21, 2011

At the New York Auto Show, Dan Creed explained to Ad Age what BMW is looking for in a creative agency for its estimated $160 million account; why the Super Bowl this year delivered; and what his first car was (hint: It wasn't the Ultimate Driving Machine. And it's not what he drives now). ...

Full Article Word count: 514

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