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Advertising Age Article Abstract

In a CPG First, General Mills Tries Groupon

12-Item Grocery Offer Drew Plenty of Takers, but Challenges Remain for Packaged Goods Marketers and Deal Site

Published: April 21, 2011

The 90-year-old brand icon debuted today on the online daily deals site, as part of larger General Mills offering that the food giant says is the first consumer packaged goods partnership with Groupon. ...

Full Article Word count: 591

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