You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Um, No, Search Is Not The 'Worst' Form of Advertising GroupM Search Chief Says Branded Search Plays A Bigger Role In Purchase Decisions Than You Think By Chris Copeland, Published on April 29, 2011 9 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.