You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract At 125 Years Old, Coke's Story Is Still Being Written After Winning Cola Wars, Company Aims to Double Revenue in 10 Years and Continue History of Breaking Marketing Ground By Natalie Zmuda, Published on May 02, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.