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Advertising Age Article Abstract

At 125 Years Old, Coke's Story Is Still Being Written

After Winning Cola Wars, Company Aims to Double Revenue in 10 Years and Continue History of Breaking Marketing Ground

Published: May 02, 2011

As it celebrates its 125th anniversary and its top seeding in the U.S. soft-drink category, the last thing Coke plans to do is rest on its laurels, says CMO Joe Tripodi. ...

Full Article Word count: 1381

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