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Advertising Age Article Abstract

Is Facebook Charging for the Wrong Things in Bid for Dollars?

Network Is Giving Away Its Most Powerful Tools, Even as Marketers Question Paid Ads

Published: May 02, 2011

As the number of brands with millions of followers grows, experience suggests the advertising opportunities for which Facebook doesn't charge, such as wall posts, may have as much or more value as the ones it sells. ...

Full Article Word count: 766

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