You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Once-Sizzling Soy Category Suffering Serious Sales Slump Rising Soybean Prices, New Alternatives and Fickle Fans Lead to 16% Drop From 2008 to 2010 , Published on May 03, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.