You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract On the Road to Mass Mobile Coupons: Printables and Paperless Traditional and Online Companies Have Joined Forces to Share Content, and More Grocery Chains Are Going Paper-Free By Kathryn Koegel, Published on May 09, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.