You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Turning the Frown Upside Down: Kraft's Jell-O Plans Twitter Mood Monitor TV, Social Media Pushes Pudding, Which Has Become 'Second Class Citizen' By E.J. Schultz, Published on May 08, 2011 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.